LITTLEHAMPTON BRICK’S NEW LOGO – FOR A NEW MOVEMENT OF BESPOKE DESIGNS.
In 2020 Littlehampton Brick is making some big waves in product design and the projects which they’re used in. In line with these ambitious goals is the time for a logo update.
In Greek, “logos” means concept, meaning.
A logo is the graphic representation of the name of a company or brand, which determines its visual identity and aims to facilitate its recognition.
A logo gives meaning to the brand in question, identifying it and defining it in time and space. It can be seen as an essential part of a company’s genetic code, which influences its path.
In the business context, it is crucial that a company is represented by a symbol that describes it and transmits the essence of the organisation.
Littlehampton Bricks has been around since 1892, and its graphic representation has changed and evolved many times to stay up to date to the world and the brand concept.
Entering another stage, the world stage. Due to very high demand around Australia, particularly in Victoria and NSW, the company felt the need for an updated look.
Just recently, the famous logo has been through a facelift.
Check out the video below!
We wanted to keep our core elements but to give a more modern look, so we opted for a cleaner sans serif font, nice and round.
As for the subtitle, the long line was dropped, to give space for an elegant pair of dashes.